In the later years of the 16-bit generation war, Nintendo was able to gain back some of the market share they had lost to Sega with the game Donkey Kong Country, and even maintained this dominance over the PlayStation and Saturn as well. It would be an entire year before Sega was able to do the same thing with their console. They were able to convert the popular arcade game from Capcom, 'Street Fighter II' into a Super Nintendo game. Meanwhile, Nintendo took a different approach - the quality of their games. Sega came out with their Genesis console and begin to market it immediately as the cooler console that was intended for an older audience they even released advertisements that attacked the competition much like political advertising. The battle between these two electronics companies is the stuff of legend. However, once they did take notice, and saw that their dominance in the market was on shaky ground, the company began development on the SNES. To be fair, it did take Sega a while to perfect their product and begin to take over a large enough market share for Nintendo to take notice. Of course, this made Nintendo step up and deliver their next videogame console, the Super Nintendo Entertainment system or SNES. Since the console was doing so well, Nintendo had no reason to move quickly on an upgrade until two electronics companies in Japan, NEC Home Electronics and Sega, launched their own slightly superior entertainment systems. The NES was a repackaged form of the Japanese Family Computer or Famicom.

Nintendo dominated the video game market in the United States and expanded quickly around the world.

People went crazy over being able to buy their own gaming system for the home. The original Nintendo Entertainment System changed the landscape of the video game world forever.

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